The domestic retail chain Selver AS, with over 70 stores, and the innovator of autonomous store technology solutions Grab2Go AS signed a letter of intent (LOI) on 8 August for a joint pilot project. The aim of the collaboration is to test the market readiness of Grab2Go's innovative autonomous store technology. 

The parties agreed in the letter of intent that the pilot project will utilise Grab2Go’s autonomous store technology, which will be located in front of the Öpiku buildings in the Ülemiste campus in Tallinn. The opening date of the autonomous store will be determined through further collaboration. 

Grab2Go’s technology enables continuous operation 24/7, meaning the autonomous store will be open around the clock. The product range of the store will be confirmed as the pilot project progresses. 

According to Selver's CEO Kristi Lomp, the retail chain has been a trendsetter and leader in the adoption of new technologies in Estonian retail. "We are excited to partner with Grab2Go to implement this cutting-edge solution. The pilot project allows us to test the format of an autonomously operated store that is open 24/7 and see the potential of this solution in the Estonian market. Through this project, we will gain invaluable insights and opportunities for the future, allowing Selver to maintain its leadership position in retail sector developments and provide customers with the best possible service," said Kristi Lomp. 

“Collaborating with Selver enables us to showcase our technology’s capabilities in a real-world environment. We are confident that this pilot will demonstrate the effectiveness and market suitability of autonomous retail solutions,” added Grab2Go CEO Mart Viilipus. 

“Grab2Go is the first retail company to pilot its service in the Test City concept within the campus,” said Ursel Velve, CEO of Mainor Ülemiste and Innovation Director of Ülemiste City. She noted that the collaboration is undoubtedly exciting for all parties involved, as the 17,000-strong innovation-minded community of the campus provides an excellent test group for the service. 

“The goal of the Ülemiste City developers is to create a 24/7 functioning urban space within a 5-minute radius, where services are conveniently accessible. An autonomous store is an excellent service for testing and fully supports the strategic goals of the campus. Given the broad target group for the service and the store's location at the heart of the campus, it will allow us to gather quality data and draw conclusions that will help Grab2Go develop the service and hopefully scale it soon,” added Ursel Velve. 

For more information, please contact:

• Grab2Go AS – Mart Viilipus, e-post: mart@grab2go.eu
• Selver AS – Mariann Järvela, e-post: meedia@selver.ee tel: +372 5332 4723
• Ülemiste City – Liivika Lapp, e-post: liivika.lapp@mainor.ee

The Selver retail chain, based on the local capital, includes the nationwide delivery service e-Selver, 71 Selver stores, 2 Delice stores, and the Selver mobile shop, with a total retail space of 120,400 m². Selver's subsidiary, Kulinaaria OÜ, is the largest prepared food producer in Estonia and the manufacturer of products under the Selver Köök brand. Selver is part of the publicly traded TKM Group. Selver employs approximately 3,000 people. In 2023, the sales revenue was €627.8 million, and customers made 44.2 million purchases throughout the year.

Grab2Go is an Estonian technology company whose innovative technology transforms the operations of convenience stores and pharmacies. At the core of the Grab2Go solution is the reduction of daily business costs, focusing on labour shortages, high operational expenses, and inefficient logistics. The company also addresses food waste reduction, rental cost minimisation, real-time data usage, and the implementation of sustainable methods, such as CO2 neutrality. The company's innovation lies in autonomous shop technology that optimises operations using IoT data.

Ülemiste City is the largest business district in the Baltic States, developed by Mainor AS and Mainor Ülemiste AS. On 30 hectares of the district, 167,000 square metres of office space for rent has been established. Ülemiste City is home to nearly 500 companies and provides a work, study, and living environment for 17,000 people.