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Published: 2025-04-03 07:03:00 CEST
First Camp Group AB - Investor News

Clarification regarding the United Camping Group's acquisition of Apukka Resort

As communicated separately, a sister company to First Camp Group is acquiring 100% of the shares in Apukka Resort, a leading player in the tourism industry in Finnish Lapland. The acquiring company is outside of First Camp Group AB and its subsidiaries. Therefore, bondholders in First Camp Group AB are not directly affected by this transaction.

Apukka Resort, located just outside Rovaniemi, has an annual turnover of approximately 22 million EUR and the business includes 116 cabins and glass igloos. Winter tourism in Rovaniemi is experiencing strong growth, and there are currently over 40 direct flight routes to and from Rovaniemi.  

Closing is expected to take place during the second quarter of 2025.

For more information, please contact: 

Göran Meijer 
CFO United Camping-koncernen 
goran.meijer@firstcamp.se

Johan Söör 
VD United Camping-koncernen och First Camp 
johan.soor@firstcamp.se

About us

First Camp is Scandinavia's largest camping chain, with over 70 destinations ranging from Boden in northern Sweden to Frigård in southern Denmark, including four destinations in Norway. The brands Jesperhus Feriepark, Leksand Resort, and Kronocamping Lidköping are also part of the group. First Camp's heart beats for everyone who loves staying in cabins, caravans, motorhomes, or tents, with approximately six million guest overnight stays annually. The company is passionate about offering scenic and beautiful locations and carefully designed experiences. First Camp aims to become the world's leading camping chain through a clear focus on innovation and industry development, investments in sustainability, and, of course, exceptionally satisfied guests.




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