First Camp continues to grow in Germany with two additional acquisitions

First Camp Group, the leading camping and resort group in Northern Europe, continues its expansion strategy in Central Europe through its partnership with lodgyslife. Camping Birkensee near Hanover and Harz Camp Goslar have been acquired and integrated into First Camp Group’s German platform.

The two acquisitions represent an important step in First Camp’s long-term ambition to build a leading position in the DACH region – Europe’s largest and most unconsolidated camping market – and demonstrate the strong momentum and scalability of the partnership with lodgyslife.

Camping Birkensee, located just outside Hanover, becomes First Camp’s first destination in Northern Germany. The year-round campsite offers its own swimming lake, an on-site restaurant and a highly attractive location close to major event venues, international trade fairs and cultural attractions. The region is one of Germany’s strongest camping markets. The acquisition has already been completed.

Harz Camp Goslar, which was taken over on 1 January 2026, is a premium, year-round destination located in the Harz Mountains – one of Germany’s most established and steadily growing tourism regions. The campsite combines high standards with an exceptional natural setting and benefits from its proximity to the historic town of Goslar, a UNESCO World Heritage Site. Strong guest ratings and a well-developed overall offering make Harz Camp a valuable addition to First Camp’s growing portfolio.

“We acquired our first destination in Germany in the summer of 2025 and have since been very successful in continuing our expansion in the German-speaking part of Europe. With these acquisitions, we now operate seven destinations in Germany and an additional five in Switzerland. Germany is a strategically important market for us, with strong demand and solid long-term growth potential. Birkensee and Harz Camp are well-managed, high-quality destinations, and we look forward to developing them further while preserving their local identity,” says Johan Söör, CEO of First Camp Group.

Camping Birkensee will be operated under the AZUR brand, while Harz Camp Goslar will continue to operate under its existing name and local organization. This ensures continuity for guests, employees and local stakeholders. Over time, both destinations will benefit from First Camp’s operational expertise, digital platforms and experience in developing high-quality camping and resort destinations at scale.

Following these additions, First Camp Group now operates ninety destinations across Sweden, Denmark, Norway, Finland, Germany and Switzerland, strengthening its position as one of Europe’s leading camping and resort groups.

For further information, please contact:
Johan Söör
Group CEO, First Camp
+46 766 41 18 25
johan.soor@firstcamp.se

About us

First Camp Group is Northern Europe’s leading camping and resort operator. The group comprises 91 destinations across Sweden, Denmark, Norway, Finland, Germany and Switzerland, operated under the brands  First Camp, Leksand Resort, Jesperhus, Apukka Resort, Kronocamping Lidköping Kronocamping, Via Claudia, Camp Ripan, Camping Lodge and Azur Camping..
Altogether, the destinations offer more than 20,000 pitches for caravans and motorhomes, as well as over 3,500 cabins. Since 2017, First Camp Group has acquired more than 70 destinations and focuses on growth through digitalisation, guest satisfaction and sustainability.

Read more about First Camp Group at corporate.firstcamp.se