Published: 2022-02-18 21:48:49 CET
MapsPeople A/S
Company Announcement

VP of Sales and General Manager for MapsPeople Inc.


Company Announcement No. 2 - 2022 - Inside Information

Aalborg, February 18th, 2022

MapsPeople hires VP of Sales and General Manager for MapsPeople Inc.

MapsPeople is pleased to announce that Brian Parks has joined the company to lead and further develop our strong presence in the Americas. Brian has extensive experience from the SaaS industry, where he has successfully scaled software organizations several times.

Brian has been leading a number of SaaS companies, where he has built high performance sales teams, including BigCommerce where he was responsible for more than 500% growth in sales over a 3-year period.

"I am excited to join the dedicated and passionate team at MapsPeople, and I am thrilled to work with top-class teams specializing in indoor mapping. I see fantastic potential in using MapsIndoors eg. in large complex buildings, where the close connection to booking systems and IoT sensors create great value for users and customers, and I look forward to leading the extensive growth of MapsPeople in the Americas. " says Brian Parks.

CEO Michael Gram states: "It is an important step for MapsPeople that we can attract a strong leader like Brian Parks who has repeatedly headed the growth journey that MapsPeople is facing in the coming years, and I’m confident that we have found the right person to secure the development of the US market."

Brian Parks joins MapsPeople March 1st as Vice President of Sales and General Manager of MapsPeople Inc., Austin, Texas. MapsPeople Inc. is a subsidiary 100% owned by MapsPeople.

This announcement does not affect ARR guidance (company announcement no. 1-2022), which remains at DKK 75-85M for 2022.


MapsPeople A/S

Michael Gram, CEO

Mobile (+45) 53 74 09 00

Email mg@mapspeople.com 

Stigsborgvej 60, 9400 Nørresundby


Certified Advisor

Grant Thornton

Jesper Skaarup Vestergaard

Mobile (+45) 31 79 90 00

Grant Thornton

Stockholmsgade 45 2100 Copenhagen Ø



This announcement is not an offer to sell or a solicitation of any offer to buy any securities issued by MapsPeople A/S in any jurisdiction where such offer or sale would be unlawful and the announcement and the information contained herein are not for distribution or release, directly or indirectly, in or into such jurisdictions, including but not limited to, the United States, Australia, Canada or Japan.

This announcement does not constitute an offering circular, Prospectus or other offer document and nothing herein contains an offering of securities. No one should purchase or subscribe for any securities in MapsPeople A/S except on the basis of information in the company description published by the Company in connection with the Offering and admission of such securities to trading on Nasdaq First North Growth Market Denmark ("First North"), which is available on the Company's website.

Neither the existing shares of MapsPeople A/S nor the Offer Shares have been, or will be, registered under the United States Securities Act of 1933, as amended ("Securities Act"). Neither the existing shares nor the Offer Shares may be offered or sold, directly or indirectly, in or into the United States or to persons residing there. Moreover, the Offering is not made to persons resident in Australia, Hong Kong, Japan, Canada, New Zealand, South Africa, Switzerland, or Singapore or to persons whose participation would require the publication of a prospectus, registration or other measures. Any application to subscribe for the Offer Shares in violation of these restrictions may be void. Persons who receive copies of this announcement are required to inform themselves about, and comply with, such restrictions. Any failure to comply with the restrictions described may result in a violation of securities regulations.

Certain statements in this announcement constitute forward-looking statements. Forward-looking statements are statements (other than statements of historical fact) relating to future events and the Company's anticipated or planned financial and operational performance. The words "targets", "believes", "expects", "aims", "intends", "plans", "seeks", "will", "may", "might", "anticipates", "would", "could", "should", "continues", "estimates" or similar expressions or the negative forms thereof, identify certain of these forward-looking statements. Other forward-looking statements can be identified in the context in which the statements are made. The Company has based these forward-looking statements on its current views with respect to future events and financial performance. By their nature, forward-looking statements are based on certain assumptions and projections on future events and financial performance, which involve a number of risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial consequences of the plans and events described herein. Actual results are likely to differ from those set forth in the forward-looking statements. Any forward-looking statements speak only as at the date of this document and neither the Company nor any of its respective affiliates, directors, officers, employees, advisors, or any other person is under any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. You should not and may not rely on these forward-looking statements.